Inception Labs
ProjectLogoYear2018CountryNew ZealandAboutDesigned for a supplement brand, Inception Labs is built to speak directly to bodybuilders at every leve, from dedicated amateurs to elite pros. The logo features a bold, minimalist bull-helmet hybrid, symbolising power, endurance, and mental focus, core values in the bodybuilding world. The thick, all-caps typography paired with sharp angles reinforces strength and reliability, while the five-star detail adds a touch of prestige and performance. The colour palette blends deep charcoal with a striking bronze-orange, giving the brand a tough, premium, and grounded feel, perfect for gym shelves or digital ads. This design was all about creating an identity that feels just as intense and disciplined as the people who use the product.Share
