Inception Labs
ProjectProduct Labels / PackageYear2018CountryNew ZealandAboutThis label collection was designed for Inception Labs, a bold supplement brand catering to serious athletes and bodybuilders. Using Adobe Illustrator, each label was crafted to reflect the power, performance and intensity behind every formula. The design system features strong typography, high-contrast colour accents, and a subtle maze texture in the background, evoking the mental and physical challenge of elite training. Each product name has its own identity, yet the entire lineup feels cohesive and unmistakably Inception. This was a fun and high-energy project that let me push bold design choices while keeping everything sharp, legible and retail-ready.Share
