Outset Finance
ProjectUX/UI & WordPress DesignYear2012CountryUKAboutThis responsive website was designed to simplify access to startup funding through clear navigation and intuitive structure. Built on WordPress, the site guides users through a streamlined three-step loan application process, making what can feel like a complex journey feel simple and approachable. I applied key UX/UI principles to enhance usability, improve the customer journey, and keep visual design clean and purposeful. The use of a fresh green colour palette supports the brand’s message of growth and opportunity. A user-first approach made this platform easy to use across devices and ensured it was both practical and welcoming.Share
